A friend was chatting with me and said "There is something different about you; has something happened?" Alan
To assist in achieving a masculine balance the cream's active ingredient is a powerful Phyto Sterol nutrient, one of a number of Natural nutrients which activate our lipid pathway, known as the Mevalonate Pathway.
The active ingredient is absorbed through the skin where it is stored in our fatty tissues, our natural storage system, from where it can be sequestered by our endocrine system to activate the Lipid Mevalonate Pathway.
The following material outlines the natural bio-chemical pathway from nutrients through to the precursor to our Adrenal Cortex steroid hormones, along with their associated potential health benefits.
This Lipid Enzymatic Pathway creates a range of essential compounds that can play many valuable roles in our health.

Mevalonate pathway chart
Mevalonate Pathway Chart
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As illustrated the main compounds being: Ubiquinone, Dolichol, Squalene and Cholesterol.  The following text outlines the role these compounds can play in our health.


Is the genuine natural form of Coenzyme Q10 (CoQ10) is an essential cofactor your body uses to derive energy. CoQ10 is a powerful anti-oxidant present in every cell in your body. And it's required for the normal function of all your major organs.
Studies have found that CoQ10 protects and strengthens the heart, protects the brain, and revitalizes the immune system. There are more than 100 studies at major universities and hospitals linking CoQ10 deficiency with heart disease.
Additional studies show taking CoQ10 revitalizes heart function and may dramatically relieve heart disease symptoms. CO Q10 is essential for muscle performance, and our largest muscle is the heart, keeping it pumping strongly, it boosts brain power and mental clarity, increases cellular energy and effectively combats fatigue.
As we age, our supply of CoQ10 reduces, by the time we are 80 years old our CoQ10 production is said to be about half of a 20 year olds. CoQ10 plays a huge role in energy supply in the heart and the vascular walls.
Cancer patients have been found to have low CoQ10 levels. This limits their ability to prevent oxidative stress targeted at their DNA which leads to altered cellular function and abnormal cell development.
Major studies have demonstrated that CoQ10 reduced oxidation and DNA double-strand breaks. This means that CoQ10 powerfully reduces stress on our DNA which is a key factor for anti-aging. It protects against damage to the arterial lining and keeps blood vessels strong and supple.

Dolichols - The 'Unknowns':

Little is commonly known about our Dolichols and the highly important roles they play!
The Dolichol-mediated process is involved in the formation of neuropeptides and cell communication, cell identification and immune functions, they are responsible for the processing of Proteins, those magic particles so important to our function and destiny are synthesized within each of our cells.
It is within this microscopic structure that amino acids are linked together into a popcorn string-like peptide, some peptides will ultimately produce insulin because our blood sugar is rising, or cause our heart to flutter from the attractive qualities of that special person to us.
During the assembly of the peptide strand where natural sugars are added thereby converting them into glycoproteins, the final role depends on the protein structure. Just using proteins can give hundreds of options, but the addition of these natural sugars to the protein strand gives tens of thousands of structural options.
It is this almost unlimited range of structural options that gives humans our tremendous range of behavioural and emotional reactions. When Dolichols are deficient, altered emotional and behavioural reactions may be explained by altered neuropeptide formation.


Is found throughout nature and is a major component of human skin surface lipids. Squalene accumulates its greatest concentrations in the skin, where it appears to play a vital role in reducing free radical oxygen, preventing the harmful effects of lipid oxidation, and adequate concentrations of Squalene in the skin minimises damage from ultraviolet light.
Squalene is also beneficial as an antioxidant, but its most unique feature is the presence of alkylglycerol's - chemical compounds found in human bone marrow and breast milk, which help regenerate the immune system. The regenerative action means ongoing support to enhance the overall strength of the immune system long term.
Most of us appreciate the fact our immune system is our real healer and we seek to boost it as often as possible, but being able to REGENERATE the immune system is a most amazing attribute.
The activity of alkylglycerol's in the body has been studied for decades, and their action is associated with increased production red and white blood cells; the white being the body's main defence against disease and infection. The dual benefit of increasing blood cells and regenerating the immune system are perhaps the reasons that Squalene seems to be so useful for so many people around the world for maintaining all-over wellbeing.
Following our Mevalonate Pathway from Squalene, of which approx. 10% is then converted to Cholesterol.

My sleep has improved noticeably, I regularly have difficulty getting to sleep and wake up in the early hours and can't get back to sleep, my mind races with unsolved issues at work. After about three weeks I noticed that I was both falling asleep easily and sleeping through". Craig

The Cholesterol Myth Revealed!

Lowering blood cholesterol does not lower overall mortality. No studies have shown people live any longer. It is a fascinating sociological phenomenon that some experts, in the face of massive evidence to the contrary, have come up with recommendations based on non-peer reviewed science!
The good news is, more and more people are starting to realize that the cholesterol myth is just that 'A MYTH'
In February 2015 the US department of Health and Human Services released their Dietary Guidelines for Americans. And in that report, it states: "Cholesterol is not a nutrient of concern for over consumption"!

Cholesterols Many Essential Healthy Roles:

  • Cholesterol is the precursor to the Adrenal Cortex Hormones commonly referred to as our 'Steroid Hormones', including Pregnenolone, DHEA, Progesterone. Testosterone, Oestrogens and Androgens etc. Plus glucocorticoids, which regulate blood sugar levels, and mineral corticoids which regulate mineral balance.
  • Cholesterol is vital to healthy Brain (neurological) function being the main organic molecule in the brain, constituting over half the dry weight of the cerebral cortex, and is essential for normal brain function.
  • Cholesterol plays a key role in the formation of memory and the uptake of hormones in the brain, including Serotonin, the body's feel-good chemical. When cholesterol levels drop too low, the serotonin receptors cannot work, with depression being an early symptom.
  • Cholesterol is the cells waterproofing medium. Without cholesterol we could not have a different biochemistry on the inside and the outside of the cell.

    When cholesterol levels are not adequate, the cell membrane becomes leaky or porous; a situation the body interprets as an emergency, releasing a flood of corticoid hormones that work by sequestering cholesterol from one part of the body and transporting it to areas where it is lacking. By waterproofing our cells cholesterol enables our internal energy production which works off the self-generating principle of every cell's minute electrical charges via the body's cellular pH balance.

    In order for our nervous (electronic) system to fire, the body's cells must contain ionized minerals within the cells which lower the pH Balance to around 6.6. This creates a positive electrical charge within a healthy cell.

    The fluid outside the cell is optimally a pH of 7.365 which creates a negative charge. This difference in polarity induces an energy of around 70 millivolts across the cellular membrane of our 50 to 70 Trillion hopefully healthy cells.

  • Cholesterol is an Anti-Inflammatory and one of the immune systems emergency repair substances; scar tissue contains high levels of cholesterol.
  • Cholesterol is an insulator around nerves, our electrical wiring system; it promotes healthy nervous system function and helps prevent diseases associated with the nervous system.
  • Cholesterol is the precursor to Vitamin D, necessary for an ever expanding number of biochemical processes. As Dr. Cannel explains, Vitamin D is not a vitamin, but rather the only known substrate for a powerful repair and maintenance steroid hormone (known as Calcitriol) that is involved in numerous healthy functions of your body and organs.
  • Cholesterol creates the bile salts, required for the digestion of fat. Those who suffer from low cholesterol often have trouble digesting healthy saturated fats.
  • Cholesterol also functions as a powerful antioxidant contributing to our protection against both cancer and aging.

The so called BAD cholesterol LDL, is one of its most important components, as it functions as a carrier is to deliver cholesterol to our cells. Our body thinks that Cholesterol is so important that HDL then returns the 'used' cholesterol to our liver for re-processing.
We trust you may now view Cholesterol in a new and healthy light, and enjoy its many benefits.

Kym: As related by his wife "We are extremely happy to report that with the first week and a half of using the cream he noticed his clarity of thinking. Especially at his work where he has many tasks to complete at any one time". Moana


Hormone chart
Hormone Pathways
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Consider for a moment the potential confusion caused when ingesting a mimic or synthesised manmade hormone into the complex multiple pathways of the adrenal cortex. If you change the concentration of one hormone, while it may appear beneficial for a short period, it doesn't just influence the action of the one hormone, it profoundly affects the behaviour and functions of all the other steroid hormones precursing it and those that it precursors.
The result is inevitably a hormonal imbalance, causing physiological dysfunctions and potentially serious long term health issues. The wisest option is to provide your body with the appropriate nutrients to allow your incredibly brilliant natural bio/electro system to function as nature programmed it.
We trust that you may now appreciate just how many healthy functions may be activated by the nutrients in our cream, as they activate nature's Mevalonate pathway, potentially opening up the many additional benefits along the way offered by Ubiquinone, Dolichols, Squalene and finally Cholesterol.
Most of the benefits are of a subtle nature, and when combined they create a sense of wellbeing not often enjoyed.
Males generally not being as aware of their body as are women, a fact which was highlighted after our first 'Men's' trial when only 30% of participants volunteered they would be likely to use the cream - One month later 99% had purchased, having belatedly realised that the previous overlooked discomforts were reappearing!
We are confident you too will enjoy a sense of wellbeing, possibly long missing, within three months of using HIS WYC.

My energy levels increased during the day. I feel like I am concentrating and focusing better at work, and getting more done". "I feel like I am more optimistic and positive ..."Craig


We cannot make any claims that you may or will enjoy some or all of the benefits of the compounds created by the mevalonate pathway, however we can find no other explanation for the wide range of benefits reported to us by people using our cream, as recorded on our web 'Feedback' page and on Facebook.